China has become the world’s largest e-commerce market. Its e-commerce retail sales reached $589.61 billion, accounting for over 40% of the global e-commerce retail sales in 2015. The e-commerce market in 2018 is expected to reach $1.57 trillion according to eMarketer. So this is a huge market that can be ignored by any international business.
The most famous and popular B2C platforms in China are Tmall/Taobao (including Tmall Global), JingDong (JD), Yihaodian.
Tmall, the No.1 platform created by Alibaba Group, is enabling businesses to sell directly to millions of consumers throughout China since it was established in April 2008. It has dominated more than half of China ecommerce retail market, and has more than 70,000 international and Chinese brands, more than 50,000 merchants and shops, and can access to more than 180 million buyers. Particularly, Tmall Global, as China’s cross border B2C platform, provides a cross border business model for many foreign brands and retailers to create their online presence in Greater China, and soon will become world’ s biggest ecommerce site.
JD, the second largest platform, has approx 38,000 merchants, more than 60 million registered users and thousands of suppliers across the country, more than 500,000 orders per day and more than 100 million visits every day.
Some western companies have already build up flagship stores or franchise stores in Tmall Global/JD and directly sell products/services to Chinese people. However, there are still quite a lot of western companies that don’t know how to set up such stores, particularly feel hard to meet Tmall/JD’s requirements that oversea brands must provide Chinese customer service and any product returns should be handled in China. To sort out these issues, we provide end-to-end one stop solution to help clients from establishing Chinese Tmall/JD stores, and managing store content to providing Chinese customer services.
The following are basic information about how to do online shopping in Tmall Global/JD.