For western clients, TopConversion focuses on Chinese SEO.
SEO (Search Engine Optimisation), often referred to as "natural" or "organic" search, is the process used to improve website rankings in the Search Engine Results Pages (SERPS). It is the backbone of any search marketing campaign.
Most of the SEO techniques and principles are universal across different search engines in different markets. However the best practice is different in Chinese search engine market, and the Chinese SEO landscape is very unique – Baidu, Qihoo 360 -Haosou, Sogou, etc. Both Chinese language dependent and independent processes should be employed to ensure that these search engines can crawl and understand your website.
The aim of TopConversion's Chinese SEO service is to make websites more visible in Chinese search engines and to ensure they are relevant and appropriate for the specific market they are targeting.
To achieve the aim, TopConversion will analyse different aspects of your website (e.g., link popularity, structure, URLs and browsers, site navigability, source code and content, Chinese language recognition issues), and create an action plan to improve your organic ranking. Specific processes and techniques will be used.