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Social media

What is social media

Social media is a category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn, Facebook, or My Space, social bookmarking sites like Del.icio.us, social news sites like Digg or Simpy, and other sites that are centred on user interaction.


Social media is one of the most effective internet marketing techniques in improving your online visibility and natural search results, managing your brand reputation, introducing and promoting your products and services to potential customers.


The explosion in social networking has also led to new opportunities for online PR campaigns to reach out to audiences.

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Chinese social media

If you thought the west is social-media mad, you should see China. Culturally, Chinese society is significantly more collective and socially participative than either Northern European or North American communities.


The most famous Chinese social networks are Wechat (like Skype + Twitter, but much better than either of them), Weibo (Chinese Twitter), Renren (Chinese Facebook). Wechat is the most popular one. China has more than 616 million mobile Internet users, and an average daily online time is more than 2 hours. It is a huge mobile Internet marketing. 75.3% of them are Wechat marketing.


Chinese social media service

Again,for western clients, TopConversion focuses on Chinese social media. We provide Wechat advertising, Weibo advertising, Renren advertising, and advertising on other Chinese social networks (e.g., Douban Baidu Tieba).


Our services include:


  • Set up Chinese social media account – Wechat, Weibo account
  • Social media strategy
  • Content strategy and creation
  • Daily account management
  • Social campaign development and promotions
  • KOL Management (Wechat, Weibo),
  • Social media report