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Training


TopConversion has launched a new course – Baidu PPC Training (1 day course), designed to provide training and expertise in running Baidu paid search campaigns, and give delegates an in-depth understanding of how to use Baidu platform effectively.

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Baidu PPC training - 1 day course

Delegates attending the one-day course will learn how to create account, conduct keyword research, understand Baidu unique keyword match types, set up campaigns and manage bidding and reporting. There are also sessions covering general international PPC principles and tactics. Delegates will receive a workbook guide for Baidu PPC.


A step-by-step introduction to your first Baidu PPC account will be made by our world class trainers. By the end of the afternoon you will have covered all the need-to-knows to set up, optimise and report in Baidu PPC. Specifically, we will cover:


  • Account structure
  • Keyword research and Baidu unique match types
  • Grouping
  • Ad Copywriting
  • Campaign Targeting
  • Budgets and Spending Control
  • Ad position and quality degree
  • Optimisation Strategy and Bids
  • Best Ad Copy Practices
  • Ad Extensions
  • Geographical Strategy
  • Mobile Strategy
  • Reporting


When targeting China, working with Baidu is essential as it holds the majority search market share in China.


There are still huge opportunities for international organisations to capitalise on the huge Chinese digital markets. This course can help them to get the most out of their paid search campaigns and to stay ahead of their competitors.


The course run throughout the year, with several dates currently available for booking. Baidu clients interested in attending should contact TopConversion directly for more information.